Canário Conteúdo

Brand Identity and Positioning

Canário Conteúdo is a Social Media Studio specialized in Content Marketing and Digital Strategies. The Studio was born in August 2020 with the goal of promoting strategic digital presence for entrepreneurs and liberal professionals, educating the public about the importance of investing in social network as a tool for sales and customer relationship.

The idea was to create a brand that shows creativity, modernity, and boldness, while still being feminine. To show that there is a creative mind capable of creating intelligent content that generates connection with the audience and awakens the feeling that female entrepreneurs can fly in the digital world.

The Symbol

Creativity encourages the imagination and allows the free expression of ideas. Also, globalized communication brings freedom of thoughts, geographical freedom, and enables companies of all sizes to reach customers through advertising, something that before only large corporations could do.

For this reason, we chose the canary as our symbol, highlighting its full wing, accompanied by the body with an open shape, symbolizing the creation of new paths. In addition, the bird's beak points upwards, representing flight and the freedom that brings growth.

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