Mecenas Lab

Brand Identity, Brand Strategy, Positioning and Naming

Mecenas Lab is a coffee shop and coworking space created with every detail in mind for creative professionals. The brand was born to help creative professionals and coffee lovers connect with friends, fighting the social isolation and depression caused by remote work.

The challenge of the project was to unite the history of coffee with the history of art, creating a modern concept of warmth and connection.

Naming and Symbol

Mecenas were people who sponsored artists in Italy, ensuring that they could make a living from their art. The name refers to the cultural renaissance, the most prosperous period for the arts and creativity. The idea was to associate coffee with a source of creativity, a fuel.

The Lab part, on the other hand, represents the fact that ideas need experimentation, which makes the place a kind of creative laboratory.

The symbol was created using the gondolas of Venice, as the city was responsible for the worldwide expansion of coffee. Next to them, there's an espresso machine that illustrates the coffee shop and the smoke from the warm coffee, which brings a feeling of home.