Pollius Arquitetura
Brand Identity, Brand Strategy, Positioning and Naming
Pollius Architecture is an architectural studio dedicated to the construction of both residential and commercial buildings. The firm has roots in the classic architecture, particularly influenced by ancient Greece and Rome, while at the same time embracing contemporary trends in the area.
The inspiration for the name of the brand comes from Marcus Vitruvius Pollio, a Roman architect who laid the foundation for classical architecture. Given the weight of this name, the challenge was to create a brand that united the classic and the modern, making clear its roots in Greek-Roman culture while embracing the new while maintaining its identity.
It is a modern, classic, serious, strong, and mature brand, a concept that transmits lightness and strength, and shows that duality is capable of creating unique meanings.
The Symbol
The patterns of proportions and the conceptual principles of Marcus Vitruvius Pollio's work: "utilitas" (usefulness), "venustas" (beauty) and "firmitas" (solidity) inaugurated the basis of classical architecture and are still used nowadays.
Based on this information, we created the symbol using vertical lines referring to the classical Greek column, together with straight lines symbolizing angles and forming the initial of the brand.
Projeto de Criação para Arquitetura Clássica: Criando a Identidade Visual Ideal
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